1. Now that I've made a CD. What do I do next?

The next step is to get airplay. That's where Pic Hitz comes in. We help you get your music played on the radio by promoting it to program directors and music directors.

2. Who has Pic Hitz worked with?

Pic Hitz has helped launch hits since 1993 for Major Labels such as Universal Music Group, J / RCA / Arista
Music Group, Hollywood Records, Reprise Records, Capitol Records and Virgin Records as well as a number of small, independent labels who we helped make deals with major labels.

3. I guess everyone dreams of having a hit. What can I realistically expect?

To have a major hit, you need a deal with a major label or you need major financial backing. To accomplish that, you've got to show the major record companies and investors that you have the making of a hit artist. One of the quickest ways to do that is to show them real results through radio response. When they see your single being added to radio playlists and moving up the National Charts, they want to know who you are. That's when the labels and investors become very interested.

4. How do I get a major label to notice me?

The labels all work just as hard at discovering as you are working on being discovered. In fact, most of the major labels now utilize their in-house promotion departments to assist in finding & signing talent. That promotion department talks to the same program directors and music directors at the radio stations that Pic Hitz talks with every week. When they see a new artist added to a number of radio playlists across the country, they begin to find out more about the artist. That's when the program or music director at the radio station puts them in touch with Pic Hitz.

5. Do you actually make the deal with the label or investor for me?

Some promoters will take a percentage of your record deal or investment capital but we don't. Helping a new artist get established is what Pic Hitz is all about.

6. How do I get my song on the Chart?

Most of the Top 100 Markets in America are now "Monitored". Once your song is getting airplay on a station, it will automatically be included in the overall national data / chart information. This is a registration process we provide our clients to both BDS & Mediabase. These charts are what the major labels track. In addition, Pic Hitz provides our clients with weekly tracking reports from Mediabase so you will always know exactly where your song is on the chart.

7. I have a great CD. If I send it out won't the Radio Stations just listen to it and play it?

No. First you have to understand which stations across the country have a format that would consider the type of music your CD is. Next you have to get the program and music directors to listen to your CD before they will even think about putting it on the air. Most stations receive hundreds of CD's each month. They don't sit down and listen to every CD that crosses their desk. They literally don't have time.

8. If they receive that many CD's each month, how will I ever get them to listen to mine?

That's where Pic Hitz steps in. We call over 200 stations across the United States to talk with program directors and music directors about the projects we are involved with. We send them to our website in some cases and have them listen while we are on the phone. The goal is to get them to listen to the song, test it with their audience and then add it to their weekly playlist for rotation.

9. Can't I do it myself?

No. Again, time is a factor. The Program Directors and Music Directors literally don't have time to take phone calls from everyone that wants to get their CD played. But Pic Hitz has built up a reputation and strong relationships with radio stations over the years and is able to get your music listened to and evaluated.

10. Do people even listen to the radio anymore?

Nielsen released a study in December 2009 that shows the average 18+ year old listens to 2 hours and 45 minutes of audio perday, with Broadcast Radio making up half that listening. The other 50% is divided between CD Players (16%) Satellite Radio (8%) iPod /MP3 players (5%) Streamed audio on Computer (4%) and MP3's stored on Computer (4%) "Other Audio" accounts for the remaining 13%.

11. Will you promote music for anyone willing to hire you?

No. First we listen and evaluate your music. Our staff has over 100 years combined experience in both the music business and radio. If we feel that something is not going to be competitive with the commercial stations and the environment we work in, we will pass on a project. Pic Hitz has earned and maintained our credibility over the years with the radio stations we work with. If we took on just any project that was funded, we would lose our credibility at radio. We also limit the number of projects we take on so that we can focus on our clients.

12. Can you guarantee that I will get my song on the radio?

No one can guarantee you that. If they do, they are not reputable. There are many promotion companies that will guarantee a certain number of stations and spins. What those companies do not disclose to you entering into your agreement is that 95% of your spins will be between 2am and 5am. You receive about six weeks of airplay at 7 spw and then are told,"sorry your song didn't react / work etc."

These are companies that, in-fact deal with only a small number of stations and promote "promotions" not music. There are many companies that operate this way. We are not one of them. However, if we don't feel that we can get you airplay, we won't ask to do business with you.

13. If there are no guarantees, how will I know that after I hire you that you will really call the stations?

We keep our clients updated 24/7 via a "Client Log-In" to our Pic Hitz Database. This access gives you "real time" comments and statistics from all the stations targeted in your radio campaign. Comments about rotations, tests, spikes, spins, shows etc. Sometimes the comments are not real diplomatic. But the comments you read are real comments from program and music Directors about your music. Some clients check the report weekly, others daily.

This feature of our business is something we are very proud of and have put many years and financial support to help relieve some of what we feel is normal anxiety for our clients. When it comes to accountability, Pic Hitz is a true leader in our delivery of information.

14. How do I get started?

If we have not yet reviewed your music, please e-mail up to (3) Three MP3's for us to review at review at music@pichitz,com . Once we have a chance to review your music, we will contact you. Please include a phone number with the best time to reach you when sending your music. If you would rather send a CD. Our mailing address is: Pic Hitz LLC, Attn: Music Review, 3900 Pelandale Avenue, Suite 420, Modesto, Ca. 95356.

15. If we have already reviewed your music and indicated we think we can have mutual success together.

We will need two CD Masters of your single. If we are doing an album project, we will need 200 full length albums. The music, along with (2) two copies of the signed retainer we have discussed and reviewed. (one to be returned to you after we have signed and dated). We will also need the phase one retainer as discussed and agreed to. This can be in Certified Check, Money Order or Business / Personal Check; made payable to Pic Hitz LLC. We also accept most major credit cards.